Part 1 — Current Lunch Behavior
How many Royalmont students in your household currently use or could potentially use the lunch program? *
Select 1 2 3 4 5+
Thinking across the Royalmont students in your household, about how many school lunches are purchased per student in a typical week? *
Select 0 days per week 1 day per week 2 days per week 3 days per week 4 days per week 5 days per week
How often does your child purchase Friday pizza? *
Select Never Rarely Sometimes Most Fridays Almost every Friday
Who most often determines whether school lunch is purchased?
Select Primarily parent Primarily student Parent and student together It depends mostly on the day's menu
Part 2 — Current Program Diagnostics
Please rate the current lunch program. If you have limited experience with an item, choose “Not sure.”
If the current lunch program were free to your family, but the menu and food stayed exactly as they are today, about how many days per week would your child choose school lunch?
Select 0 days per week 1 day per week 2 days per week 3 days per week 4 days per week 5 days per week This question helps separate price from menu/quality. It is hypothetical for full-pay and reduced-price families.
If your family's lunch price stayed the same and the types of entrées stayed generally similar, but meals were fresher / more school-prepared with fewer prepackaged components , about how many days per week would your child choose school lunch?
Select 0 days per week 1 day per week 2 days per week 3 days per week 4 days per week 5 days per week This helps estimate whether food preparation/freshness itself would increase use, holding price roughly constant.
If your family's lunch price and food preparation stayed about the same as today, but the menu offered entrées your child found more consistently appealing , about how many days per week would your child choose school lunch?
Select 0 days per week 1 day per week 2 days per week 3 days per week 4 days per week 5 days per week This helps separate menu appeal from both price and freshness.
Part 3 — Which Meals Actually Drive Participation?
For each group of four meals, select the one your family would be most likely to purchase and the one you would be least likely to purchase. Assume the portion is appropriate and the price is reasonable for that type of meal.
Menu Set 1 of 9
Papa Johns / restaurant pizza
Quesadilla
Skyline
Chick-fil-A
Most likely to purchase Select Papa Johns / restaurant pizza Quesadilla Skyline Chick-fil-A
Least likely to purchase Select Papa Johns / restaurant pizza Quesadilla Skyline Chick-fil-A
Most and least cannot be the same meal.
Menu Set 2 of 9
School chicken tenders or nuggets
Walking tacos / nachos
Deli sandwich or wrap
Chick-fil-A
Most likely to purchase Select School chicken tenders or nuggets Walking tacos / nachos Deli sandwich or wrap Chick-fil-A
Least likely to purchase Select School chicken tenders or nuggets Walking tacos / nachos Deli sandwich or wrap Chick-fil-A
Most and least cannot be the same meal.
Menu Set 3 of 9
Cheeseburger / hamburger
Chick-fil-A
Chipotle
Raising Cane's
Most likely to purchase Select Cheeseburger / hamburger Chick-fil-A Chipotle Raising Cane's
Least likely to purchase Select Cheeseburger / hamburger Chick-fil-A Chipotle Raising Cane's
Most and least cannot be the same meal.
Menu Set 4 of 9
Papa Johns / restaurant pizza
Cheeseburger / hamburger
Walking tacos / nachos
Breakfast for lunch
Most likely to purchase Select Papa Johns / restaurant pizza Cheeseburger / hamburger Walking tacos / nachos Breakfast for lunch
Least likely to purchase Select Papa Johns / restaurant pizza Cheeseburger / hamburger Walking tacos / nachos Breakfast for lunch
Most and least cannot be the same meal.
Menu Set 5 of 9
School chicken tenders or nuggets
Breakfast for lunch
Skyline
Chipotle
Most likely to purchase Select School chicken tenders or nuggets Breakfast for lunch Skyline Chipotle
Least likely to purchase Select School chicken tenders or nuggets Breakfast for lunch Skyline Chipotle
Most and least cannot be the same meal.
Menu Set 6 of 9
Quesadilla
Breakfast for lunch
Deli sandwich or wrap
Raising Cane's
Most likely to purchase Select Quesadilla Breakfast for lunch Deli sandwich or wrap Raising Cane's
Least likely to purchase Select Quesadilla Breakfast for lunch Deli sandwich or wrap Raising Cane's
Most and least cannot be the same meal.
Menu Set 7 of 9
Cheeseburger / hamburger
Mac & cheese or pasta bake
Deli sandwich or wrap
Skyline
Most likely to purchase Select Cheeseburger / hamburger Mac & cheese or pasta bake Deli sandwich or wrap Skyline
Least likely to purchase Select Cheeseburger / hamburger Mac & cheese or pasta bake Deli sandwich or wrap Skyline
Most and least cannot be the same meal.
Menu Set 8 of 9
Mac & cheese or pasta bake
Walking tacos / nachos
Quesadilla
Chipotle
Most likely to purchase Select Mac & cheese or pasta bake Walking tacos / nachos Quesadilla Chipotle
Least likely to purchase Select Mac & cheese or pasta bake Walking tacos / nachos Quesadilla Chipotle
Most and least cannot be the same meal.
Menu Set 9 of 9
Papa Johns / restaurant pizza
School chicken tenders or nuggets
Mac & cheese or pasta bake
Raising Cane's
Most likely to purchase Select Papa Johns / restaurant pizza School chicken tenders or nuggets Mac & cheese or pasta bake Raising Cane's
Least likely to purchase Select Papa Johns / restaurant pizza School chicken tenders or nuggets Mac & cheese or pasta bake Raising Cane's
Most and least cannot be the same meal.
Part 4 — Full-Pay Price / Quality / Freshness Trade-offs
This section is shown only to full-pay families. Imagine your child generally likes the entrée being offered. The preparation descriptions are intentionally neutral. For each set, choose what you would realistically do that day.
Price Elasticity
Assume the school menu is generally acceptable to your child. At each per-lunch price, how many days per week would you realistically expect to purchase school lunch?
Price per lunch Expected purchase frequency
$4.00 Select 0 days 1 day 2 days 3 days 4 days 5 days $4.50 Select 0 days 1 day 2 days 3 days 4 days 5 days $5.00 Select 0 days 1 day 2 days 3 days 4 days 5 days $5.50 Select 0 days 1 day 2 days 3 days 4 days 5 days $6.00 Select 0 days 1 day 2 days 3 days 4 days 5 days $6.50 Select 0 days 1 day 2 days 3 days 4 days 5 days $7.00 Select 0 days 1 day 2 days 3 days 4 days 5 days $7.50 Select 0 days 1 day 2 days 3 days 4 days 5 days $8.00 Select 0 days 1 day 2 days 3 days 4 days 5 days
What is the highest weekly price at which you would realistically commit to a 5-day lunch plan, assuming your child can choose each day whether to eat the offered meal?
Select I would not commit to a 5-day plan $20/week ($4.00/day) $22.50/week ($4.50/day) $25/week ($5.00/day) $27.50/week ($5.50/day) $30/week ($6.00/day) $32.50/week ($6.50/day) $35/week ($7.00/day) $37.50/week ($7.50/day) $40/week ($8.00/day) $42.50/week ($8.50/day) $45+/week if the offering justified it
For an entrée your child already likes, what is the most additional amount per lunch you would realistically pay to move from primarily convenience-prepared/frozen food to a fresher, more school-prepared meal with fresh sides?
Select $0 — I would not pay more specifically for this change Up to $0.50 more Up to $1.00 more Up to $1.50 more Up to $2.00 more Up to $2.50 more $3.00+ more if the quality difference were meaningful
Part 5 — Restaurant / Vendor Days
Imagine these are optional premium/vendor lunches and the amount shown is the actual amount your family would pay for that lunch , regardless of your current free/reduced/full-pay status. What is the highest all-in price per lunch at which you would realistically order each option? Assume an age-appropriate school lunch portion. Select “Would not order” if the meal itself is not appealing enough.
Papa Johns pizza — current Friday offering Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
Chick-fil-A — nuggets or chicken sandwich meal Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
Chipotle — chicken bowl/burrito or age-appropriate equivalent Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
Raising Cane's — chicken fingers meal Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
Skyline — 3-Way/coneys or age-appropriate equivalent Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
Culver's — burger or chicken tenders meal Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
McDonald's — nuggets or burger meal Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+
Jimmy John's — sandwich/Little John meal Select Would not order $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 $8.50 $9.00 $9.50 $10.00 $11.00 $12+